Zoë Porteous
Zoë Porteous
Head of Communications
- Cups of tea a day 7
- Pub quiz knowledge 8
- Seagull tolerance 2
- Shoe size 6
Zoe has worked across a range of industries including spearheading campaigns for O2, Channel 4, Nottinghill Carnival and Adobe Systems. Specialising in digital media and technology since 1998, she is an avid fan of social media and the interaction it allows organisations.
As our Head of Communications Zoe works with clients to ensure they are communicating as effectively as possible with all stakeholders, including: clients (potential & existing), staff, resellers, business networks and suppliers alike. We then develop appropriate strategies, identify appropriate tactics and train you and/or your team to deliver them.
Marketing and communications is an exciting place to be right now with an ever increasing toolkit available but activity must be proactively purposeful and appropriate to your targets to provide any value. Communications strategies must be absolutely geared towards getting the right message to the right people.
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Littleloud were looking to promote our broadcast animation services to the London advertising agencies and production houses. We planned to split our campaign budget 50/50 between targeted PR and telemarketing. Nido we so effective at understanding our business, and relating this enthusiasm to our potential clients that we scrapped the PR altogether and drove the campaign solely through Nido.David Jacklin Big Chief Producer www.littleloud.com